Church children's charity opens Norwich pop-up shop
A 50-strong flash mob surprised shoppers in Norwich’s Castle Mall shopping centre on Thursday August 9 at the launch event for leading children’s charity Action for Children’s first-ever pop-up shop.
Singing ‘Shine’ by Take That and Jackie Wilson’s ‘Higher and Higher’, Invidia Voices, a Norfolk-based choir with over 250 members, rocked the shopping centre at the opening of 1869.
Named after the year the charity - which works in partnership with the Methodist Church - was founded, 1869 is not your average charity shop. Rather than second-hand clothes it will be stocking brand new, sample or store seconds items from retailers such as Hobbs and House of Fraser, in a specially designed space that reflects its location.
In the case of 1869 Norwich, the store is inspired by Norfolk’s agricultural heritage, kitted out as an indoor garden complete with an Astroturf till and floral displays.
Lisa Nicholson, Senior Retail and Partnerships Manager at Action for Children said: “We’re thrilled that we can finally throw open the doors of 1869. It’s been such an amazing project to work on and it’s perfect that our first venture is in Norwich where Action for Children’s whole retail venture began with a sale at Stalham and Broadland children’s centre.
“The shop will be open for the next three weeks, selling designer clothes at bargain prices. It’s a win for Norwich’s savvy shoppers, but most importantly all the children across the UK that we support, as all profits will be going towards helping them through our many services.”
Action for Children runs over 20 children’s centres in the local area which provide support for both children and parents. These centres are hubs of their local communities offering everything from antenatal support, stay and play sessions, speech and learning therapies, access to apprenticeships and employment support.
Pictured above, the 1869 pop-up shop in Castle Mall Norwich is opened by Deputy Lord Mayor Roger Ryan and Lisa Nicholson - Senior Partnerships and Retail Manager for Action for Children.