Network Norwich and Norfolk > Resources > Culture > YMCA Norfolk backs anti-bullying Be Real campaign

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YMCA Norfolk backs anti-bullying Be Real campaign 

YMCA Norfolk has thrown its support behind the Be Real Campaign after new YMCA research revealed today that half of young people have been bullied about the way they look, with two fifths of those experiencing this bullying at least once a week.

Most of the bullying focusses on weight and body shape, with 60% of young people admitting they tried to change their appearance after being bullied and 24% said they reduced the amount they ate or went on a diet. In some cases the effect was more severe with one in ten of those being bullied about their looks having suicidal thoughts and 9% saying they self-harmed as a result.

Taverham High School near Norwich also backed the campaign and has helped to record a national video featuring its pupils and their thoughts on appearance-based bullying.



YMCA Norfolk Mental Health Engagement Worker Charlie Smith, said: “I went to Taverham High School last year to deliver an assembly and to work with student Ellen Flower to raise awareness of the campaign and what the toolkit can offer schools. It is great to see that the enthusiasm for Be Real is still present within the school and how young people also see the importance of speaking up about bullying especially when it is focused on appearance.”



The new research was done by YMCA England & Wales, which spoke to more than 1,000 young people aged 11 to 16 years old as part of its new report ‘In Your Face’, which is part of the charity’s Be Real Campaign with Dove.

Highlighting the devastating effects appearance-based bullying has on young people, the research also revealed that, contrary to popular belief, most young people experience this bullying in person (72%) and not online. A staggering 80% of those getting bullied about the way they look do so in school or college.



YMCA Norfolk which runs the Mind Matters project as well as providing counselling and family support across the county is urging local schools to be at the forefront in tackling body image anxiety. It’s calling on schools to become a Be Real School by using the campaign’s free Body Confidence Campaign Toolkit for Schools, which has already been downloaded by over 700 schools and colleges across the country.

Tim Sweeting, YMCA Norfolk Chief Executive, said: “Bullying has always existed among young people, but this generation face increasing pressure to live up to unrealistic beauty ideals which they say come from celebrities, social media and the media.

“It’s crucial that we teach young people how to feel comfortable in their own body and that looking different isn’t a bad thing. Educating young people about the effects of bullying alongside body confidence will help to tackle this issue where it’s most prevalent, schools.

“We know from previous research that young people who have learned about body confidence at school feel better about their bodies. We want schools in Norfolk to use the Be Real Campaign’s Body Confidence Campaign Toolkit for Schools to help their pupils navigate this image obsessed society we live in.”

Pictured top is Charlie Smith with pupils at Taverham High School.
 


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