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The business of being good

ethical business PBRobert Ashton explains that there is more to a successful business than making profits.

Although raised an Anglican, I rebelled in my youth as so many do and declared myself an atheist. Over the course of my career however I found myself increasingly involved with organisations that set out to have a positive social impact. This was somehow more enjoyable although rarely as financially rewarding.
 
Just as Maslow recognised the importance of personal self-actualisation, so too does the business that focuses on a purpose beyond profit do better than the one that strives for profit alone. Of course you have to be able to cover the bills first, both as an individual and collectively as an organisation. But contentment, be it at home or work, comes from our ability to make life better for others, as well as ourselves.
 
There is growing evidence that any organisation, be it a charity, social enterprise, family firm or plc, that has a strong social mission is more resilient and more popular with its customers. Staff are more motivated too, and less likely to leave if they share a collective purpose that extends beyond profit.
 
Many of those I saw leading this trend towards social impact were informed and guided by their Christian faith. Religion has always provided an established and very convenient blueprint for anyone seeking to give meaning and purpose to their lives.  But what about business?
 
It takes little research to discover the Quaker tradition of doing ethical business. We all know that Cadbury, Rowntrees, Lloyds and Barclays all have Quaker roots, although sadly those values appear to have been largely lost.
 
I sense that the time is right for a return to more ethical business. There is an appetite for it that did not exist ten years ago. How can we as Christians encourage and support that trend?
 
The image above is courtesy of https://pixabay.com


Robert Ashton 640CF

Robert Ashton is an author, publisher, social entrepreneur and Quaker.
Visit www.robertashton.co.uk

 

For more about Turnpike Business Centre, Robert’s ethical business centre, click here.

 

 

The views carried here are those of the author, not of Network Norfolk, and are intended to stimulate constructive and good-natured debate between website users. 

 

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Feedback:
John Myhill (Guest) 29/11/2017 18:34
Yes, we all need to check whether our money is invested ethically, and that includes any money we have in pension funds, and those invested on our behalf by government. We can also take more care on how we spend our money, checking the ethics of those we buy from. This is easiest when we spend and invest our money locally with people we know.
tinsme (Guest) 07/01/2018 03:07
We all are using this site for more and great process as well for the better concepts and more objectives. Great tips with this https://easyessaywriters.org/my-term-papers-online/ blog for the wonderful concepts and making the papers online and the better term papers.


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